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First Semester
1) Foundations Of Human Skills-1
Basics Of Human Nature, Influence Of Heridity And Environment, Intelligence Abilities, Basic Dimensions Of Individual Interactions In Society, Characters Of Groups And Their Behaviour, Nature Of Groups At Works, Leadership.
Reference Books:
1) Organizational Behaviour- Newstrom J. Keith D.- Tata Mcgraw Hill New Delhi 1993
2) Industrial Psychology- Ghosh P.K And Ghorpade M.B Himalaya Bombay
3) Stephen Robins
4) Luthans
5) Barron & Byrne
6) Introduction To Organizational Behaviour- Petinger R. - Macmillan London
2) Finance & Cost Accounting
Introduction To Accountancy, Preraration Of Final Statements Of Accounts With Adjustements, Importnce And Advantages Of Cost Accounting, Elements Of Cost, Cost Classification, Preparation Of Cost Sheets.
Reference Books.
1) Thumb Rules Of Book-Keeping
2) F.Y &S.Y J.C Accounts Text Books ( Chaudry & Chopde)
3) Cost Accounting T.Y . Bcom Text Book ( Chaudry & Chopde)
4) Business Accounting- Frank Woods- Pitman Pub.
3) Business Law
Indian Contract Act, Companies Act, Partnership Act, Negotiable Instrument Acts, Laws Relating To Agencies, Sureties, Mortgages, Sale Of Goods, Insurance, Exise & Customs.
Reference Books
1) Lements Of Merchantile Law- Kapur N.D - S.Sultanchnd
2) Merchantile Law- Prafulr. Desai B. S. Prakashan Ahmedabad
3)
4) Business Law- Iyer N. -Manan Bombay
5) Bare Acts Relating To Various Laws
4) Quantatives Methods For Business-1
1) Basic Statistical Concepts ( Mean, Median, Mode )
2) Summarisation Of Data: Frequency Distribution; Measures Of Central Tendancy; Measure Of Dispersion; Relative Dispersion- Skewness, Kurtosis.
3) Elementary Probability Theory: Relative Frequency Approach ; Axiomatic Approach; Subjective Probability ; Marginal & Conditional Probability; Independence/ Dependence Of Events.
4) Elementary Statistical Distributions; Binomial, Poisson, Normal.
Sampling, Estimtion: Point And Interval. Sampling Distribution Mean And Proportion. Testing Of Hypothtsis.
5) Simple Correlation And Regression; Spearman' S Rank Corelation.
6) Types Of Sampling - Simple And Random Sampling, Stratfied Sampling And Cluster Sampling.
7) Time Series- Components Of Time Series, Estimation Of Trends And Seasonal Components.
Reference Books
1)Modern Business Statistics- Revised By- B.Pearles & C. Sullivan- Prentice Hall
2) Statistical Methods - S.P. Gupta ( S. Chand & Co)
3) Fundamentals Of Statistics- Elhance D.N
4) Statistics, Theory , Method And Applications- D. C. Sancheti&7 V.K. Kapoor
5) Effective Communication-1
Concepts And Meaning Of Communication, Types Of Communication, Attributes Of Effective Communication, Barriers To Effective Communication, Speaking, Listening , Writing, Basics Of Written Business Communication.
Reference Books
1) Basic Business Communication- Rober M. Archer, Ruth Person Ames ( Prentice Hall)
2) How To Listen Better- Pramila Ahuja C. & G. Ahuja ( Sterling Publication)
3) Effective Business Communication- Hetra Murphy Chorles Perk - Tata M-Cgraw
4) Doctor & Doctor ( F.Y.Bcom Text For Business Communication)
5) A Guide To Business Correspondence- Kapoor A. -S.Chand
6) Essentials Of Business Communication Reddy P. Appannaiah H & Others - Himalaya Bombay
6) Evolution Of Management-1
Evolution , Objectives, Importance And Advantages Of Management, Role And Functions Of A Manager And Activities Of Management. All Functional Aspects Of Management. Management Practices And Their Applications In The Indian Context, Concepts Of Profession And Professionalisation Of Management, Role Of Values And Ethics In Management.
Reference Books
1) Essentials Of Management- Koontz H. And Weilrich Hh. ( Tata Mcgraw)
2) Principles Of Management - Reddy & Tripathi
3) T.Y. Bcom Text ( Kale)
4) Concepts In Management Science- Donald J. -Prentice Hall
5) Management- Stoner & Freeman
6) The Process Of Management- William H. & Newman
7) Principles And Practice Of Management- Brech E. P.L.
7) Introduction To Computers
Basic Computer Concepts- Hardware And Software- Classification Of Computers Including Digital. Analog And Hybrid, Organization Of Digital Computers Input And Output Devices, Centralized And Distributed Data Systems, Batch. On Line And Real -Time Processing.
Generations Of Computers Including Microprocessors Main Frames, Basic Conepts Of Operations Systems (Os) , Dbms, Networking, Lan, Wan, Graphics, Programming Language Concepts, Computer Viruses, Meaning, Types, Methods Of Elimination.
Information Systems:
It Familiarises Students With Basic Business Software Of Office Application And Explains How They Function., How They Are Controlled And How Are They Used In Problem Solving . Hands On Computer Usage Provides Students With Elementary Level. Ms Office ; Word-Processing, Excel-Spread Sheet, Access-Database, Power Point-Presentation.
Reference Books:
1) Fundamentals Of Computers- Rajaraman-V ( Prentice Hall Of India)
2) Computers Today- Sanders, Donald H. - New York Mc Graw Hill ( 3rd Edition)
3) Computers & Commonsense ( 4th Edition ) - Hunt, Roger & Shelly, John, Prentice Hall India,
4) Computers - Subramanian N.- ( Wheeler)
5) Introduction To Computers - Xavier C. ( New Age, New Delhi)
Notes For Every Subject Are Available For Sem-I
and Sem-II. E-mail us at bms@nagar.com
for further information.
First Year: Second Semester ( Syllabus)
1) Foundations Of Human Skills-2
Understanding Self And Others Through Johari Windows. Self-Discovery Through Self - Administering Assesment Tools In The Areas Of Abilities, Aptitudes, Attitudes, Perceptions And Interests, Understanding Others Through Scientific Assesment Tools And Observation Methods, Understanding Group Behaviour Through Observation Methods, Concept Of Group Climte , Developing Appropriate Leadership Style, Teamwork In Work Group , Motivation, Concept Of Organization, Organization Structure , Organization Climate, Handling Conflicts In Organization.
Reference Books:
1) Industrial Organizational Psycology- Ghosh P.K. & Ghorpade H.B . Himalaya Bombay
2) Stephen Robbins
3) Luthans
4) Barron & Byrne
5) Fourth Eye- Excellence Through Executive- Pradeep Kandwala C-Wheeler
2) Industry Law
Factory Act, Payment Of Gratuity Act, Provident Act, Emloyees State Insrance Act,Trade Union Act, Minimum Wages Act ,Payment Of Wages Act And Materniyy Benefit Act.
Rfernce Books
1) An Introductory Guide To Central Labour Legislation- W. A. Dawson
20 Industrial Law- P.L. Malik
3) Elements Of Mercantile Law- N.D.Kapur
4) Labour Managemen Relations In India- K. B. Vaid
5) Personnel Management And Industrial Relations- Kapur S. Punia B. Gurgaon Sk-1996
6) Labour Participation In Management- Mhetras V. Manaklals, Bombay
3) Computer Applications In Business
Use Of Software For Business Applications. Use Of Fax,E-Mail Internet, For Business Conferencing. Use Of Cd Rom For Business Applications; Computer Aided Advertisements, Graphic, Animation ; Exposure In Any One Of Computer Languages.
( C-Language)
Reerence Books:
1) Computers In Business- Sanders D. Mcgraw Hill
2) Computers And Information Management- S.C. Bhatnagar & V. Ramani- Pentice Hall
3) Internet For Business- Brummer, Lavrej- Cambridge
4) E-Mail For Everyone -Leon Alexis & Leon Methews, Chennai
5) Basic Computer Programmes For Business- Sternberg C. - New Jersey, Hayden
4) Business Environment
Social, Political. Ecological Issues, Technology And Regulatory Environment. Business Ehics, Social Responsibility, Industrialunits, Joint Ventures, Multinationals And Transnationals, Restructing, Turnaround, Closure, Economic Trends.
Reerence Books:
1) Business Environment- Cherunilan F. Himalaya Bombay
2) Business Environment In India- Chopra B. Pune 1998
3) Essentials Of Business Environment- Aswalhappa K. Himalaya Bombay
4) Business Environment- Methew M. Rbsa, Jaipur-1996
5) Strategic Planning For Corporate Success - Ramaswamy V. New Delhi
Managerial Economics-1
1) Introduction: Meaning And Relevance Of Managerial Economics. Relation To Economic Theory- Relationship To The Decision Sciences. The Management Revolution -Role And Responsibility Of A Managerial Economist- The Firm, Objeectives And Constraints
2) Demand Analysis: Demand Theory, Demand Determinants, Using Elastics In Managerial Decision Making-Demand Estimation And Forecasting. Advertising And Demand.
3) Producyion And Cost Analysis: Cobb Douglas Production Production Function-Iso Quant Approach, Scale Line , Factor Substutability - Cost Concepts For Business Decisions-Cost Output Relationship In The Short Run And The Long Run Running And Costs.
4) Market Structure And Theory Of Prices: Concept Of Perfect Competion. Price And Output Decisions Under Monopoly, Oligopoly And Monopolistic Competion- Pricing Practices.
5) Case Sudy On Demand Forecasting / Elasticity/ Pricing Practices.
Reference Books:
1) Managerial Economics-Dean Joel- Eastern Ed-1992
2) Essence Of Managerial Economics Of Management Science- Narayan B. N -Amol Pub 1997
3) Managerial Economics- Almanand- Excel Books-1997
4) Micro Economics For Management Students- Dholakia H.R. And Oza A. N. - Oxford University Press, 1997
5) Managerial Economics- Varshney R.L. And Maheshvari K.L- Chand& Co.
6) Production Management
Production Function, Production Cycle; Types Of Productions. Planning For Production Function . Product And Process Design , Plant Location And Layout, Production Planning And Control. Scheduling, Maintenance Management.
Reference Books.
1) Modern Production Management - Butta E .Saria.R John Wiley,1994
2) Production Management- Choudhary Roy N- Media Promoters Bombay
3) Productions And Operations Management- Chary.S.-Tata Mcgraw
4) Production Management - Broom.
5) Production Planning And Inventory-Narsasimhan S. Mcleavey D & Others- Prentice Hall Of India -1992
7) Environmental Management:
1) Environment Definition And Elements- Interaction Between Abiotic And Biotic Elements.Relationship At Different Levels. Material And Energy Flows. Food Chains And Food Webs. Concepts Of Ecosystem And Ecological Balance.
2) Human Interference With The Environment-Resouce Exploitation And Use Of Technology-Introduction Of Foreign Elements- Simplification Of The Ecosystem-Examples From World/ India
3) Impact Of Man, Technology On Environment-Exploitation And Destruction. Environment Degradation, Examples From Local, National And Global Levels. From Specific Sectors , Current Environmental Concerns And Ecological Movements.
4) Concept Of Environmental Mangement - Consercation, Preservation And Sustainable Development- Need For Application Of Soft Technology And Change In Behaviural Patterns-Environmental Perspectives In Planning. Institutional Framework For Environmental Protection.
5) Examples Of Environmental Management In The Following Areas
A) Urban Land Management
B) Watershed Management
C) Agriculturalmanagement
D) Hill Area Management
Coastel Zone Management
Reference Books:
1) Centre For Science And Environment ( 1997) The State Of India's Environment 1984-85 Reprint, Cse, New Delhi
2) Detwyler T. R- Man's Impact On Environment 1971 Mcgraw Hill, Newyork.
3) Ecology And Developmeni In The Third World- Gupta A. - Rouledge, London 1998
4) Environmental Priorities In India And Sustainable Development-Khoshoo- Indian Environment Society, New Delhi
5) The Hindu Survey Of Environment ( 1991-97) -Chennai
Second Year : Third Semester (Six Papers)
Management Accounting :
Nature Of Management Accounting, Functions Of A Management Accountant, Different Types Of Costing, Job Costing, Batch Costing, Process Costing, Uniform Costing, Standard Costing, Managerial Costing And Break Even Analysis, Budgetary Control, Types Of Budget, Flexible Budgeting, Capital Budgeting.
Reference Books:
1. Principles Of Management Accountancy - Manmohan & Goyal
2. Management Accounting - Khan & Jain
3. Introduction To Management Accounting - Horngren C. - Prentice Hall Of India
4. Management Accounting - I.M.Pandey
5. The Practice Of Management Accounting - Sastry K. Dhameja N., A.H. Wheeler & Co.
Managerial Economics - Ii
1. National Income Analysis : National Income Calculations And Their Applications - Business Fluctuations , Features And Causes.
2. Balance Of Payment Analysis : Concept And Causes Of Disequilibrium - Devaluation And Its Impact On Trade - Mechanism Of International Payments. - Flexible Exchange Rate Systems.
3. Policy Environment : Monetary And Fiscal Policy - Impact On Business Decision Making - Trade Policies - Role Of World Trade Organisation.
4. Globalisation : Gains And Problems - Emerging Regional Trade Blocks - International Capital Flows (With Special Reference To India) - Foreign Direct Investment - Portfolio Investment.
5. Case Studies On Government Policy And Business Environment Relating To Any One Of The Following Countries : India, U.S.A., China And Japan.
Refeence Books :
1. Economics (15th Edition) - Samuelson P. & Nordhaus W. - Mcgraw Hill
2. International Economics(3rd Edition) Solersten B & R Geofforey - Macmillan
3. Competing Globally - Neelameghan S - Allied Pub. - 1994
4. Regionalization In Theworld Economy - Whiting Vant - Macmilan - 1996
5. Internationalbusiness - Bhalla V.K. & Shiva Ramu S. - Anmol Pub. -1996
Marketing Management
Introduction To Marketing Concept, Difference Between Sales And Marketing , Revelance Of Marketing Concept To Indian Companies, Marketing Mix. Marketing Structure, Marketing Opportunity Analysis, Marketing Research And Information System, Consumer Behaviour, Marketing Segmentation, Targeting And Posting, Designing Products, Brands, Packaging And Services, New Product Development And P.L.C. Distributions, Pricing, Promotion, Social Responsibility And Marketing Ethics.
Reference Books :
1. Marketing Management - Kotler P. - Prentice Hall Of India -1996
2. Fundamentals Of Marketing - Stanton
3. Modern Marketing Management - Ruston Davar
4. The Principles And Prctice Of Marketing - Frain J -Wheeler - Allahabad
5. Marketing Management - Sheriekar
Material Management :
Material Management Concepts, (Profit Centre Concept And Integrated Concept), Centralisation And Decentralisation, Stores Management , Layout, Storage Methods , Stock Verification, Conditions And Standardisation, Selective Central Supplier (A.B.C. Analysis Etc.)
Purchase Management , Choices, Purchase Policies/Procedure, Make Or Buy Decision, Vendor Developments, Inventory Management , Lead Time, E.O.Q. Analysis, Computer Applications In Materials Management .
Referece Books :
1. Materials Management - An Integrated Approach - Gopalkrishnan & Sundaresan - Prentice Hall Of India
2. Purchasing And Materials Management - Dobler D. Lee L & Others
3. Materials Management - Ghosh A. Prem Kumar - Anmol Delhi
4. Purchasing Of Inventory Control - K.S. Menon - Macmillan
5. Stores Management - K.S. Menon - Macmillan
Effective Communication Ii
This Paper Should Be Studied As An Extension Of Paper I On Effective Communication . This Paper Should Be Taught With Case Studies And Practicals In Real Life Situation With Effective Participation Of Students.
Reference Books :
1. Effective Communication In Business - Wolf And Aurner 9southern Western Pub. Cineinnali U.S.A.)
2. People And Communication-Dewerell C.S. - Gee & Co. Publishers
3) A Guide To Defective Writing Skills- Stewart Jan
4) Today's Business Letter Writing- Avett Elizabeth Maynerd- Prentice Hall
5) Practical Communication- Bergin Francis J. Pittman
.
Principles Of Management-2
This Paper Should Be Studied As An Extension Of Paper-1 On Principles Of Management. Students Should Discuss Case Studies And Projects And Real Life Studies And Other Practicals.
Reference Books
1) Management Today- Principles And Practice-Jane Burton And Manop Thakkar( Tata Mcgraw Delhi)
2) The Process Of Management-Managerial Experiences-125 Case Studies. M.L. Bhasin- Clonal Business Publication-Delhi
3) Management Tasks Responsibilities And Practices- Peter Drucker
4) Management Today- Atchison T. Hill W. -Harcourt Brace Jovanovich,1978
5) Contemporary Issues In Modern Management- Sikidar S. Pramanik A. -Kanishka- Delhi 1998
Second Year : Fourth Semester
Theories Of International Trade, Globalizations; Implications, World Trade Organization- Growing Concern On Ecology And Environment- Tariffs: Covert And Overt And Efforts To Eliminate Them- Ethical And Social Responsibilities.
Role Of Foreign Multinationals- Indian Mnc's Competitive Strategies- Re-Engineering Companies To Effectively Face Competition Internal And External- International Marketing Concepts - Studying The Environment For Identifying Opportunities And Threats And Devising Appropriate Strategies - Products And Pricing- Advertising For International Impact- Crucial Need To Increase Exports - Indian Institutions And Failities To Promote Exports
Reference Books:
1) International Marketing Management-Dewan J, Sudarshan K.-Discovery New-Delhi -1996
2) Global Marketing Management -Keegan W -Prentice Hall Of India -1995
3)Competitive Global Management - Abbas F. Alkhanji
4)International Business -Khambata
5)International Strategic Management-R.M. Shrivastava
4.2 Elements Of Direct An Indirect Taxes
Income Tax :Definitions /Concepts :Residential Status And Scope Of Income .Incedence Of Taxation.
Head Of Of Income -Salaries ; House Property ;Business Income ;Capital Gains ;Other Resources; Exclusions From Total Income ;Deductions From Gross Total Income.
Sales Tax: Registration Under Bombay Sales Tax And Central Sales Tax- Its Scope -Tax On Work Contracts -Purchase Tax ;Implications Of Branch Transfers And Consignments .
Excise Duty:Scope Of Central Excise /Excise Tariff ,
Definition And Valuation Principlesn ;Modvat.
Reference Books
1)Income Tax Law & Practice -Prasad B.-Vishwa New Delhi.
2)Direct Tax Law & Practice -V .A . Singhania
3)Bombay Sales Tax Act 1959 - S. N. Adhiya
4)Centtral Sales Tax Act 1956- S. N. Adhiya
5)Central Excise Law & Practice -Acharya, And Others.
4.3 Export- Import And Documentation :
National Economic Self Reliance - Practices & Problems Of International Marketing -Regulations For International Trade -Export In World Markets -
Import Substitution -Special Diffuclties In Foreign Trade -Export Trade Procedure Documents -Export
Credit Guarantee Corporation - Export Promotion -
Import Trade Procedure And Various Documents.
Reference Books
1)Export Marketing - Strategies For Success -B. Bhattacharya -Gobal Business Delhi
2)Management Of Export Marketing -M. J. Mathew -R.B.S.A. Pub. Jaipur
3)Pepsi -Handbook Of Indid\An Exports -(Global Business, Delhi)
4)Export Marketing -S. Balagopal Himalaya
5)Nabhis Exporters Manual &Document
4.4 Management Of Small Scale Industries :
Meaning And Importance, Role Of Small Scale Industries, Definition Of Small Scale Industry, Policies Governing Small Scale Industries , Industrial Estate And Industrial Districts Objectives - Rural Industries, Ancillary Industries , Tiny Sector : Organisational Structure Of Small Scale Industries , Types Of Organisation, Finance Requirements Of Capital,Importance Of Fixedand Working Capital , Factors Determining Capital Requirements, Means Of Financing Small Industries - Source Of Finance Share Capital - Bank O Finance Institutional Finance, Role Of Sidbi Trade Credit , Bank Credit, Discounting Of Bills, Working Capital Management Meaning, Working Capital , Objectives Of Working Capital, Composition Of Working Capital - Finance And Cost Records, Taxation Benefits, Tax Concessions And Incentives To Small Scale Industries ; Marketing Mechanism In Small Industries ;Export Potentials Of Small Scale Industries ; Problems Of Small Scale Industries And Prospects.
Reference Books :
1. Management Of Small Scale Industries - Desai V. - Himalaya
2. Financing Of Small Scale Industries - G. Balakrishnan
3. Place & Problems Of Small Scale Industries - Basu S.K.
4. Managing The Small Business - Stegall D. Steinmetz L. & Others - D. B. Taraporewala, Bombay
5. Small Business Management - Broom H, Longenecker J. - West Chicago South Western
5) productivity and quality management:
Importance And Relevance Of Total Quality Management.-Technique Used To Inculcate The Quality Spirit To Every Category Of Employees In An Organization, Quality Circles; Functions, Constitutions And Implimentation-Encouragement Creativity- Suggestion Schemes And Rewards For Suggestions-Just In Time -The Kaizan Concept-Productivity Concept. Measurements And Their Need-Method Of Studu-Work Measurement Job Evaluation And Compensation Patterns Sharing Gains In Productivity. Incentives Schemes And Experiences In Their Implimentation In India- Financial And Non Financial Motivation For Higher Productivity.
Reference Books:
1) Management In A Quality Environment- Griffiths D. - Tata Mcgraw Hill
2) Productivity Management-Concepts And Techniques- Sawhney S.C.
3) Productivity Prospects For Growth-Rosow J.- D. Van Norstrand, New York
4) Total Quality Management- Ahiuwalia J- Tata Mcgraw -Delhi
5) Total Quality Service- Stamatis D- Vanity Books Delhi-1997
6) Public Relations Management
Role Of Pr In Business,' Publics' In Public Relations, Organization Structure And Pr,Pr Role Of Managers , Indian Perspective, Communication And Pr, Pr And Corporate Image- Selective Indian Examples, Social Responsibility Of Business And Pr- The Tisco Experienc, Pr And Employee Relations, Cooperation With Media, Consumer Relations, Invertor Relations, Code Of Professionals Conduct And Ethics.
Reference Books
1) Principles Of Public Relations- C. Rayendu & K.R. Balan ( Himalaya)
2) Effective Public Relations Management- A Guide To Corporate Survival- Winer Park- Jaico
3) Practical Public Relation- Sam Black- Universal Bookstall- Delhi
4) Handbook Of Public Relations In India - Mehta D. - Allied Pub. Delhi
5) Public Relations For Your Business- Jefiknis F. Excel-Delhi
Third Year : Fifth Semester
1) Human Resource Management :
Introduction To Human Resources/ Personnel Management - Origins Of Personnel Functions In India - Personnel Role Today- Characteristics Of Today' S Work Force- Job Design, Analysis And Evaluation- Personnel Planning- Recruitment-Induction-Performance Appraisal- Employee Training And Development-Job Rotation And Transfer-Promotion Policies-Career Planning-Compensation Management: Factors Influencing Wages/ Salaries-Incentives-Fringe Benifits And Their Relevance- Personnel Philosophy-Trends In Participative Management-Personnel Manual.
Reference Books:
1) Personnel Management- Mamoria C. Himalaya
2) Human Resource Management And Human Relations- Michael V. -Himalaya
3) Human Resource Management Systems- Ceriello V.Freeman C. -Lexington New York
4) Personnel Management- Fippo E.Mcgraw New York
5) ,Excellence Through Human Resource Development M.R.R. Nair & T.V.Rao
2) Service Sector Management
Nature And Scope Of Service Industry - Recent Trends- Leisure Industry-Travel Tourism Hotelry & Catering- Transport Industry - Air Lines, Bus And Trucking - Health Care & Hospital Management- Housing And Construction Industry- Informatio Technology & Computer Services - Financial Services- Banking And Insurance.
Reference Books:
1) Service Sector Management- Sanjay Patnakar-Himalaya
2) Managing Services-Christopher H. Lovelock
3) Tourism And Hotel Industry In India- Ananand M.M ( Prentice Hall)
4) Financial Services In India- Khok M.A.( Lig. Vijay Pub)
5) Professional Hotel Management-Jain O.D. ( S.Chand & Co.)
3) Financial Management
Introduction To Business Finance, Objective Of Financial Management-Analysis Of Financial Statements - Ratio Analysis - Funds Flow Analysis And Cash Flow Analysis: Theory Of Capital Structure ; Working Capital Management- Risk And Trade Off In Management Of Working Capital- Approaches To Management Of Working Capital. Determining Working Capital Requirement: Cash And Marketable Securities Management-Cash Budget : Receivable Management And Credit Policy- Sources Of Financing Working Capital: Sources Of Long Term Finance.
Reference Books:
1) Financial Management- Prasna Chandra- Tata Mcgraw
2) Financial Management-Khan M., Jainp.-Tata Mcgraw
3) Financial Management& Policy- James C. Van Horne
4) Financial Management- I.M.Pandey
5) Fundamentals Of Financial Managemnt- Horne J. Wachowicz J.-Prentice Hall Of India-1996
4) Elements Of Logistics Management:
Overview Of Logistics Function; Logistics Strategy And Planning; Logistics System Fundamentals: Transportation System, Logistics Planning Process, Facilities Location Decisions, Inventory Policxy, Purchasing And Product Scheduling Decisions; Logistics Organization; Drp Package- An Overview, Logistics Costing & Performance Auditing.
Reference Books:
1) Logistic Management- Bowerso K.D.Closs- Mcgraw Hill New York-1996
2) The Strategy Of Distribution Management- Martin Christopher
3) Physical Distribution Management- Logistical Approach- Khanna K. -Himalaya
4) Logistics Systems Analysis- Mossman, Blanket& Helferich
5) Business Logistic Management-Ronald Ballou
5) Management Of Co-Operatives:
Historical Perspectice Of Co-Operative Management. Different Types Of Co-Operative -Credit, Consumers, Agro Processing, Food Processing, Industrial And Housing. Commonality Of Approach In Respect Of Co-Operative & Corporate Sectoes & Specific Problems Related To Co-Operatives.
Problem Of Democratic Management And Its Relationship To Professional Management Clear Cut Delineating Of Role Of The Law.
Reference Books:
1) New Dimensions Of Co-Operative Management- Kamathg.S. -Himalaya
2) Co-Operative Management And Administration- Goel B. - Deep & Deep - New Delhi
3) Leading Issues In Public Enterprise Management Sankar T. Mishra .R. And Others-Himalaya
4) The Management Of Business And Public Organizations Buchele R. Mcgraw Tokyo-1977
Rural Marketing :
Profile Of Rural Marketing -Profile Of Rural Customer-Potential And Changing Patterns Of Rural Marketing: Tapping The Rural Markets- Motivating The Rural Consumer-Developing The Sales Force For Rural Markets, Mass Communication In Rural Market- Media And Rural Markets - Physical Distribution In Rural Market- Satellite Systems, State Trading And Rural Market:Structure And Types Of Agricultural Markets: Primary Reyail Wholwsail Markets; Secondary Wholesale Market, Terminal Markets: Methods Of Sale: Under Cover Or Hatta System ; Open Auction System ; By Private Agreement System; By Quoting On Samples; Dara Sales; Class Tender System; Moghum Sale; Marketable Surplus And Marketed Surplus. Marketing Agencies; Village Beoparitinerant Beppari. Arahattas; Marketing Finance-Problem; Defects; Lack Of Organization Among Producers; Forced Sales; Superfluous Middlemen; Multiplicity Of Market Charges; Malpractices Of Middlemen , Absence Of Grading And Standardization, Inadequate Storage Facilities, Underdeveloped Transportation System , Lack Of Market Information, High Cost Of Borrowing; Lines Of Improvement Establishment Of Regulated Markets; Use Of Standard Weights And Measures Standardization Of Contracts; P Provision Of Marketing News ; Improvement Of Transport Facilities ; Increased Provision Of Storage And Ware- Housing Facilities ; Improvement In Grading And Standardization , Development At Co-Operative Marketing.
Reference Books:
1) Marketing Management And The Indian Economy - Neelamegham S.- Vikas Delhi
2) Agricultural Marketing In India-Prasad S. Mittal Delhi
3) Marketing Manafement In Indian Environment- ,V.S. Ramaswamy & S. Neelamegham- Macmillan
4) Rural Marketing - Gopalsway T. - Wheeler, Delhi
7) Project Work-1- 100 Marks
Third Year : Sixth Semester (Seven Papers)
6.1 Entrepreneurship:
Concept Of Entrepreneurship And Emergence Of Entrepreneurial Class; Theories Of Entrepreneurship , Characteristics Of Entrepreneurship Leadership, Risk Taking, Decision Taking And Business Planning, Analysis Of Business Opportunities, Environmental Scanning, Sectoral Studies, Process Of Generating Business Ideas,Screening And Selection; Techno Economic Feasibility Studies, Developing Detailed Project Report For Implementation, Ancillary Industry Development, Identification Of Opportunities Of Ancillary Industries; Entrepreneurial Opportunities In Service Industry Transportation, Distribution : Entrepreneurial Behaviour, Techno Economic Innovation And Entrepreneurship , Socio-Psychological Factors Influencing Entrepreneurship Development.
Reference Books :
1. Dynamics Of Entrepreneurial Development And Management - Vasant Desai - Himalaya, Bombay
2. A Complete Guide To Successful Entrepreneurship - G.N.Pandey
3. Entrepreneurship For Nineties - Gordan B. Baty
4. Beyond Entrepreneurship - Collins J. Lazier W. - Prentice Hall
6.2 Quantitative Methods For Business - Ii
1. Introduction To Quantitative Methods : Concepts, Scope, Application Areas, Limitations.
2. Linear Programming (Lp) : Concepts, Formulation Of Lp Problems - Graphical Method - Simplex Method - Interpretation Problems- Graphical Method - Simplex Method - Interpretation Of The Optimal Tableau; Sensitivity Analysis For Changes In B - Vector, C - Vector, Special Situations; Unique Solution, Multiple Solutions, Unbounded Solution, Infeasible Solution And Degeneracy Problem.
3. Special Topics : Transportation Problem (Tp) : Formulation Of Model - Solution Procedures For Ifs And Optimality Check : (Van And Modi Methods) Balanced Unbalanced Problems , Maximization Minimisation, Degeneracy, Prohibited Routing Problems. Assignment Problem (Ap) : Formulation Of Model, Hungarian Metyhod Of Solution - Maximation / Minimisation Balanced / Unbalanced - Prohibited Assignments Problems.
4. Network Analysis : Cpm / Pert - Concepts ; Definitions Of Projects, Job Events - Arrow Diagrams - Time Analysis And Derivation Of The Critical Path - Concepts Of Floats (Total ; Free Interfering Independant) Crashing Of Cpm, Network Probability Assessment In Pert, Updating.
Reference Books :
1. Quantitative Approaches To Management ( 8th Edition) - Levin Richard & Others - Mcgraw Hill, New York
2. Management - A Quantitative Perspective - Loomba Paul V. - Macmillan Pub.
3. Quantitative Techniques - Jhamb L.Everest - Pune
4. Quantitative Techniques In Management - Vohra N. - Tata Macgraw - Delhi
6.3 Marketing Research :
Meaning,Definition And Growth Of Marketing Research : Marketing Information System And Marketing Research - Growing Importance Of Marketing Research In The Present Marketing System. Advantage, Limitations, Dynamic Nature And Scope Of Marketing Research - Consumer Orientation To Marketing, .Marketing Research - Increasing Need Of Marketing Research - Marketing Research And Marketing Management . Branches Of Conducting Marketing Research - Dealer Surveys And Shop Audits, Methods Of Conducting Marketing Research Activity - Desk Research - Field Investigation - Observation And Experimentation - Consumer Panels And Use Of Published Data.Selection Of Suitable Method For Marketing Research. Techniques Of Conducting Marketing Research Activity - Detailed Study Of Steps Involved In Marketing Research Process - Communication With The Management On Research Report And Marketing Decision Making.
Reference Books :
1. Marketing Research - Levid Luck Renald S. Rubin (7th Ed)
2. Marketing Research - Maynard, Weilder And Backner
3. Marketing Research - M.M. Varma & R.K. Agarwal
4. Marketing Research - B.S.Goel
5. Marketing Research - Text & Cases - G.C. Beri